However, much has happened since it went up, including the Blogger outage. Scroll down for a report on that. More new posts will be added below this one. The essay below is the conclusion of the ninth part in a series by Takuan Seiyo.
Do you need a sample car rental business plan template or feasibility study report for beginners? Then I advice you read on. You have decided to take over your financial freedom by becoming an entrepreneur.
A car rental business, like any other business, needs you to do some heavy research and fact finding to make sure you become a success. The car rental business is a very lucrative business, especially when you are located in a strategic place a city with huge population, commercial centers and entertainment outfits.
However, I must point out the fact that a car rental business can be capital and management intensive. Do your feasibility research The first thing you need to do is to carry out a feasibility study. The results of this study would help you determine the advantages and disadvantages of starting the business as well as analyzing the risks involved.
You need to know your target market and approximate your rate of success in this field. You need to determine if you would just be a general car rental operator or if you would offer specialized services.
Conducting feasibility research will further reveal to you: Who are your competitors and what challenges do they face? How can you turn these challenges into business opportunities for your new business? When conducting your market assessment and research, you must remember that your overriding goal is to understand your potential customers better.
At the end of the process, you should be able to answer these key questions: What price sensitivity do these customers have? Who is your typical customer age, gender, education, income, occupation, etc.
When you can answer these questions, you will be able to come up with ways to overcome these challenges to starting the business, learn how to enter the market and apply these solutions to creating a niche market that can support your business.
Choose your car rental business model This is a very important step in the process of starting a car rental business. What level of service will you offer your clients?
What brand or class of cars would you focus on? Will you focus on regular cars or luxury cars? Well, only you can answer these questions. Create a Unique Selling Proposition USP When you decide to start your car rental business, you will need to ensure that it has something different about it, something special.
The importance of having a USP deals with unique selling propositions, and how you need to set yourself apart from the crowd. In discovering and developing your own USP, you need to create a brand for your business.
Whatever business you decide to launch, it needs to stand out from the competition. If your business is identical to your competition, then you will be forced to compete on price alone, and that can be a tough fight especially if they are well established and you are fighting for market share. Register a Business Name The first thing to do is to register a business name.
The name has to work, it has to do its job, and it has to fit. Your customers have to understand it and should explain enough about your company. Make your name easy to say and spell.
Create a Business Plan A business plan is a tool that helps you think through the many aspects of starting up and running a rental business.
Writing a business plan helps you define why you are going into this car rental business, and keeps you focused as you start operations. When you develop a business plan, it takes you methodically through various elements of the business, helps you decide if a car rental business is worth your time and financial investment; and identifies alternatives and strategies for achieving success, thereby improving your probability of success.Easy Car Rental Hua Hin.
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