Fast food companies have several tricks up their sleeves to get you through their doors. Unsurprisingly, there are many tactics these big corps practice to get us in their doors and put their burgers in our bellies. Convenient packaging and drive-throughs are some of the tricks fast food restaurants use. There are more thandrive-through restaurants in Americamaking dining choices as simple as, well, a pit stop.
In the middle of June, you get to go to Cannes and enjoy the spotlight.
It must be the lure of the Cannes Lions that makes so many communications professionals go above and beyond to make sure their campaigns stand out. But dreams can easily become nightmares when a campaign fails.
While a brave and innovative campaign can bring big wins for the author and the brand, it can also backfire. It fell so flat on its face that the backlash it received prompted the company to pull it from YouTube, and issue this statement: Clearly, we missed the mark, and we apologize.
We did not intend to make light of any serious issue. What started as a good idea to show the future of technology, turned into PR madness for the company.
Because it took the internet less than 24 hours to corrupt the AI-powered software. Because, as it turned out, you could ask the bot to repeat after you by including a clever tag in your original message.
That said, many other messages came from the AI directly. Both the ease with which users were able to manipulate the AI and how that AI develops its algorithms raise serious concerns about future use of artificial intelligence.
For instance, one would think early testing and, dare we say, common sense, might indicate that the bot should not be repeating everything a user said to it. Respect technology and what it can do, and make sure you have a firm understanding of each and every outcome, along with a process in place to manage any unexpected outcome.
The ad drew criticism for focusing on child bereavement. And viewers found the ad insensitive, leading the brand to pull the TV spot amidst protests. Rather than focusing on whether a brand should target certain issues, perhaps the lesson is about asking the right questions: Does this align with our brand message?
Luckily, the company acted in the best possible way. You Want a Tattoo of What? Similarly, Dominos had to drop their Free Pizza for Tattoos stunt after just five days.
This time, it was because of too many participants. With that in mind, ask yourself these questions: Do you have a plan for every eventuality? Doing a Double Take Finally, a Dove advertisement also drove huge criticism.
Well, see if you can spot it. The brand was accused of racism, had to pull the creative, and post a lengthy apology.
Even Lola Ogunyemi, one of the women in the ad, posted a statement, saying: When Dove offered me the chance to be the face of a new body wash campaign, I jumped.
I had no idea I would become the unwitting poster child for racist advertising. Always run creatives through a focus group so you can identify potential issues with the campaign.It must be the lure of the Cannes Lions that makes so many communications professionals go above and McDonald’s Filet-O-Fish TV spot is another example of a campaign turning the company acted in the best possible way.
Not only did McDonald’s pull the ad, but they also promised to review the creative process to ensure it didn’t.
Bloomberg reports that McDonald’s will offer $1 sodas in any size and $2 McCafe speciality drinks in an attempt to lure in customers and boost its sluggish bottom line.
May 16, · Among the tricks used to encourage customers to spend include lighting merchandise sections more brightly than others and installing low-set counters for .
Feb 15, · McDonald's needs to entice more customers without going out on a limb to create a flashy new menu item that may not sell, said restaurant consultant Dan McGowan.
"A great hostess walks a step to a step-and-a-half in front of the guest. The first customer will then walk back past the waiting customers who will see and smell the food on their tray - again enticing the waiting customer to order more when it's their turn.
Marketing and advertising is a part of our daily lives but there are places and lengths that some companies go too to get there message out there and unfortunately for the sake of our childrens health McDonalds is the leader in using this type of predatory marketing techniques.